Selling directly to customers, without going through traditional channels like car dealerships, and providing its own charging station network characterizes Teslas business model as a DirecttoConsumer D2C model. Tesla or Elon Musk—which one sounds more familiar to you? When discussing this visionary eccentric, it is not uncommon for people to refer to Tesla as Elon Musks company, despite the fact that we usually identify the author by the work, as in the case of Elon Musk, you would normally know him as the CEO of Tesla.